What Is Matcha?

Matcha is a finely ground powder of specially grown and processed green tea. Because of its preparation method, vitamins and minerals in the tea leaves are retained in the matcha powder, allowing you to get the full health benefits of green tea in just a single cup!

The King of Superfoods

There's a reason why we think matcha is the king of superfoods. Let's break downthe benefits that make matcha such a powerful supplement to your daily nutrition:

  • Rich in Antioxidants

    Matcha contains Polyphenols, a natural antioxidant that has been tied to its anti-aging properties, as well as the protection against heart disease and cancer. It also aids in blood sugar regulation and blood pressure reduction.

  • Boosts Metabolism

    Catechins in Matcha — also know as ECGC,EGC, ECG, and EC — have been shown to boost the metabolism, 

    increasing fat burning by 17%! Matcha can help keep all of you health nuts looking fabulous!

  • Jitter-Free Energy Boost

    Do you know that matcha has 3x the caffeine of a cupof steeped tea? That is the equivalent of 1 cup of coffee! Thanks to a natural relaxation inducing substance called L-Theanine, you won't feel any jitters from drinking matcha.

How Is Matcha Produced?

Matcha is made from shade-grown tea leaves. The preparation of matcha may last up to 20 days starting several weeks before harvesting. First, the tea bushes are covered to prevent direct sunlight. This process slows down growth and stimulates an increase in chlorophyll levels, which then turns the leaves into a darker shade of green, causing the production of amino acids — in particular L-Theanine. The finest tea buds are then hand-picked for production.
The leaves are laid out flat to dry, then the whole tea leaves will crumble slightly and become what it is called "Tencha"in Japan. "Tencha" or rough tea is the processed leaves with all parts of the leaves still included. Tencha will then be de-veined, de-stemmed, and stone-ground to the fine, bright green, talc-like powder known as Matcha. The flavor of matcha is dominated by its amino acids. The highest grades of matcha have more intense sweetness and deeper flavor than the standard or coarser grades of tea harvested later in the year.

Different "Grades" of Matcha

What's that you say? Yes, there are different grades of matcha! They are determined by the processing method used, which results in a differing flavor profile, texture, and color.