THE OLD HABIT
Coffee
Your usual caffeine hit.
- A bigger caffeine serving*
- Another cup. Same routine.
Coffee had its turn. Trade up to smooth Japanese matcha, natural caffeine and a cup worth switching for.
CoffeeOUT ↗MatchaIN ↙YOURMORNING,
UPGRADED.
25 cups in every bag.Organic Japanese matcha. No subscription.See why coffee is out ↓
BLACK FRIDAY SAVINGS
YOUR TWO-BAG OFFER
Make the switch.
Organic Japanese matcha. One-time Black Friday savings.
JAS Organic100% Japanese matcha
New to matcha? See how easy it is ↓
First-harvest Japanese tea
Smooth, naturally sweet taste
Lovely with water or milkYOUR DAILY SWITCH
Energy + focus.
Naturally caffeinated. Naturally contains L-theanine.
01 / SWITCH YOUR ENERGY
Coffee jitters?
Make it matcha.
Caffeine for alertness.
L-theanine from the tea leaf.
THE UPGRADE
Yōko Matcha
Energy + focus.
- Caffeine + L-theanine
- A smaller caffeine serving*
Naturally caffeinated. Sensitivity varies; matcha can still cause jitters.
Caffeine facts & research
*Our 2g serving: about 56.8mg caffeine and 30mg L-theanine, based on our nutrition facts. FDA reference: 113–247mg caffeine in 12 fl oz of brewed coffee. Serving sizes differ; amounts vary.
Research on matcha and caffeine with L-theanine reports some attention effects. It does not establish guaranteed jitter-free energy or longer-lasting effects for this product. Matcha attention trial · FDA caffeine reference.
Coffee image: cropped AI editorial. Matcha pour: original brand photography.
02 / WHAT DOES A CUP REALLY COST?
Compare your cup cost.
Enter your coffee price. See your matcha cost.
Milk & delivery costs
Editable example costs, not a shipping quote. Tax, equipment and energy excluded.
DO THE CUP MATH
2 bags · 50 cups
Your coffee$3.79per cup
Your matcha$2.36per cup, with entered extras
$1.43 less per cup in this example.
See calculation
$1.86 matcha + $0.40 milk + $0.10 delivery allocation.
Based on your entered coffee and matcha costs.
Coffee price sources
Toast reports a $3.79 median menu price for regular hot coffee at its U.S. restaurants in September 2026. It is a restaurant benchmark, not a latte price or a universal average. The home option is an ingredient estimate: $9.332 per pound of ground roast coffee from September 2026 BLS data, using an illustrative 13g dose, approximately $0.27. Milk, filters, equipment, energy and tax are not included in that home-coffee estimate. Coffee can cost less at home. Enter what you actually spend for your own comparison.
03 / TASTE COMES FIRST
Be particular
about your cup.
We’re particular about the tea.
You can be particular about the milk.
Enjoy the smooth umami and natural sweetness on their own, or make them creamy with your favorite milk. A good cup starts with matcha you like the taste of.
Smooth umamiA rounded, savory tea flavor.
Natural sweetnessFrom the leaf. No sugar added.
Your favorite finishHot, iced, straight or with milk.
Good tea.Good company.
04 / YOUR FIRST CUP
The fancy pour can wait.
A quick sift, a little warm water and a whisk. You’re closer to your first cup than you think.
1
Sift 2g of matcha.
About one teaspoon into a bowl. Sifting helps break up clumps.
2
Water. Whisk. Froth.
Add 2 oz of water at 175°F / 80°C. Whisk in a zigzag until frothy.
3
Make it your kind.
Add more water, or pour over ice with 6–8 oz of your favorite milk.
Your bags contain matcha powder only. Whisk, bowl, milk and other ingredients are separate.
I can make that05 / THE LEAF BEHIND THE FLAVOR
From Shizuoka.
With care.
Made in Japan by our award-winning, family-owned production partners, whose tea-making roots date to 1948. Japanese tea, chosen with a very particular cup in mind.
First-harvest Yabukita
2026 tea from Hon-Yama, Shizuoka, chosen for smooth taste and natural sweetness.
One ingredient
JAS Organic Japanese matcha. No sugar, flavoring or fillers added to the powder.
Know your matcha
See the product details and testing documents, including lot-specific reports.
Explore our matcha ↗06 / START SMALL OR STOCK UP
A little more matcha.
A little less per cup.
Two bags. Fifty cups. A better price per bag.
Open one bag at a time. Keep the next sealed.
$1.96 per serving
$1.86 per serving
$1.74 per serving
Approximate servings at 2g each. Prices cover matcha powder only. Savings compare with $58 per bag.
Keep the next bag sealed.
Open one bag at a time. After opening, refrigerate and keep airtight, away from moisture, heat and strong odors. Follow the storage directions on your bag.
What will arrive in my order?
Your chosen quantity of the current 50g organic ceremonial matcha bag. One bag is 50g, two are 100g total in two separate bags, and three are 150g total in three separate bags. Milk, equipment and other ingredients are not included.
Is this a subscription?
No. This is a one-time purchase with no recurring deliveries. Existing subscriptions are separate and do not receive this promotion.
What does it taste like?
Smooth umami and natural sweetness. Enjoy it with water to taste the tea itself, or add your favorite milk for a creamy latte. There is no sugar or flavoring added to the powder.
How much caffeine is in a cup?
About 56.8mg per 2g serving, calculated from our nutrition facts. Matcha is naturally caffeinated and levels can vary. Adjust the amount to your preference and keep your own caffeine sensitivity in mind.
Can I make it without special equipment?
Our preparation method uses a whisk, a bowl and warm water. Start with a quick sift to reduce clumps, then whisk until frothy. The bags contain matcha powder only. Equipment is sold separately.
How should I store extra bags?
Keep unopened bags sealed and follow the package directions. Open one at a time. After opening, refrigerate and store airtight, away from moisture, heat and strong odors.
When does it ship, and what about returns?
In-stock orders ship from Miami the next business day. Shipping and applicable taxes are calculated at checkout. Return requests must be made within 30 days of receipt; bags must be unopened, unused and in their original packaging, with proof of purchase. Read the full return policy.
MAKE YOUR NEXT CUP MATCHA
Coffee is over.
Matcha is next.
Smooth Japanese tea.
Your favorite milk.
A cup worth making again.
Organic ceremonial matcha · 50g bags
2026 first-harvest Yabukita · Shizuoka, Japan